Feb 05

Starting a Customer References Program? Here are 10 Expert Tips

Whether they come in the form of anecdotal reviews on specialized sites, case studies, event presentations, infographics, or video and podcast interviews – customer success stories are one...

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Feb 05

Heat Up Your Customer Advocacy Efforts by Leaving Cold Calling Behind

As active promoters of customer advocacy for 10 years, my team and I have interviewed more than 1,000 customer advocates and interacted with hundreds of account teams and reference managers...

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Feb 05

Create Once, Publish Forever: Expert Tips to Leverage Video Content

Few things are as powerful in business as a compelling customer story. In fact, nearly 85% of business-to-business decision makers begin their purchase process with a referral or a...

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Dec 10

Promote Yourself and Build a Robust Pipeline through Customer Referencing

Leads are the driving force of any business. They are the engine that moves any company or organization forward. Without a constant flow of leads there are no sales, no profit – no jobs.

...

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Dec 10

Help Your Marketing Team Create Strategic Content at a Reduced Cost

Traditional marketing, as most people understand it, happens when a company distributes thousands of ads, commercials, emails, calls, texts, and notifications to consumers, interrupting...

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Dec 08

Customer Referencing Builds Your Brand and Boosts Your Resume

When you visit a new restaurant and are impressed by the experience – the food is good, the staff are friendly, the service is fast – you might take to social media or to the restaurant's...

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