18 April 2019

5 Colleagues You Must Involve when Starting a Customer Advocacy Program

Customer advocates are critical allies for any enterprise. Investing in these customer-partners can provide immense value to your company: they create buzz on your behalf, spend more of their...

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9 April 2019

Why Case Studies Rule the Empowered Customer Economy

We’ve all heard some of these popularly quoted statistics:

Marketing reports sound increasingly like auction houses that sell buyer self-sufficiency. And while the numbers get more and more...

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5 February 2019

Launching a Customer Advocacy Program? Here are 10 Expert Tips

Whether they come in the form of anecdotal reviews on specialized sites, case studies, event presentations, infographics, or video and podcast interviews – customer success stories are one...

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5 February 2019

Heat Up Your Customer Advocacy Efforts by Leaving Cold Calling Behind

As active promoters of customer advocacy for 10 years, my team and I have interviewed more than 1,000 customer advocates and interacted with hundreds of account teams and reference managers...

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5 February 2019

Create Once, Publish Forever: Expert Tips to Leverage Video Content

Few things are as powerful in business as a compelling customer story. In fact, nearly 85% of business-to-business decision makers begin their purchase process with a referral or a...

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15 January 2019

Advocacy Maven Gains Capability to Fully Outsource Customer Advocacy Programs through Strategic Partnership with Influitive

Tallinn/Estonia, January 15, 2019.
 Advocacy Maven announced a partnership with Influitive, whose flagship platform AdvocateHub is designed to create the optimum experience for customers...
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10 December 2018

Promote Yourself and Build a Robust Pipeline through Customer Referencing

Leads are the driving force of any business. They are the engine that moves any company or organization forward. Without a constant flow of leads there are no sales, no profit – no jobs.

...

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10 December 2018

Help Your Marketing Team Create Strategic Content at a Reduced Cost

Traditional marketing, as most people understand it, happens when a company distributes thousands of ads, commercials, emails, calls, texts, and notifications to consumers, interrupting...

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8 December 2018

Customer Referencing Builds Your Brand and Boosts Your Resume

When you visit a new restaurant and are impressed by the experience – the food is good, the staff are friendly, the service is fast – you might take to social media or to the restaurant's...

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