12 July 2019

Boost Customer Programs with Inbound Marketing Practices

You already use inbound marketing tactics to attract, engage, and delight customers. Now, learn how you can continue delighting them by enlisting them as allies.

Inbound marketing is a must-have...

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18 April 2019

5 Colleagues You Must Involve when Starting a Customer Advocacy Program

Table of contents:

Customer advocates are...

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9 April 2019

Why Case Studies Rule the Empowered Customer Economy

We’ve all heard some of these popularly quoted statistics:

Marketing reports sound increasingly like auction houses that sell buyer self-sufficiency. And while the numbers get more and more...

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5 February 2019

Launching a Customer Advocacy Program? Here are 10 Expert Tips

Whether they come in the form of anecdotal reviews on specialized sites, case studies, event presentations, infographics, or video and podcast interviews – customer success stories are one...

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5 February 2019

Heat Up Your Customer Advocacy Efforts by Leaving Cold Calling Behind

As active promoters of customer advocacy for 10 years, my team and I have interviewed more than 1,000 customer advocates and interacted with hundreds of account teams and reference managers...

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5 February 2019

Create Once, Publish Forever: Expert Tips to Leverage Video Content

Few things are as powerful in business as a compelling customer story. In fact, nearly 85% of business-to-business decision makers begin their purchase process with a referral or a...

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15 January 2019

Advocacy Maven Partnering with Influitive to Provide Hub Management Services

Tallinn/Estonia, January 15, 2019.
 
Advocacy Maven announced a partnership with Influitive, whose flagship platform AdvocateHub is designed to create the optimum experience for...
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10 December 2018

Promote Yourself and Build a Robust Pipeline through Customer Referencing

Leads are the driving force of any business. They are the engine that moves any company or organization forward. Without a constant flow of leads there are no sales, no profit – no jobs.

...

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10 December 2018

Help Your Marketing Team Create Strategic Content at a Reduced Cost

Traditional marketing, as most people understand it, happens when a company distributes thousands of ads, commercials, emails, calls, texts, and notifications to consumers, interrupting...

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8 December 2018

Customer Referencing Builds Your Brand and Boosts Your Resume

When you visit a new restaurant and are impressed by the experience – the food is good, the staff are friendly, the service is fast – you might take to social media or to the restaurant's...

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